Female Entrepreneurs Are Staking Their Claim in Detroit

These three women-owned businesses are unstacking the deck
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National studies report women generally start their businesses with half as much capital as men, hold less than 20 percent of all patents, and are paid about 80 cents to the dollar. Yet, despite the difficulties that they may face, a new batch of female entrepreneurs in Detroit is showing that they can thrive in the city. Here are just a few.


Partnering Up

It鈥檚 mid-November, and Detroit Blows co-founder Nia Batts is eager to surprise her business partner, Katy Cockrel, with an impromptu anniversary celebration for the blow-dry bar they launched just one month prior.

鈥淐elebrating the tiny victories is important,鈥 she says as she stages a jelly doughnut with a single birthday candle on the salon鈥檚 front table. In walks Cockrel a few minutes later. Excited to see the sweet treat from Dilla鈥檚 Delights, she and Batts each grab an end of the plate and blow out the candle.

Despite the salon鈥檚 brick-and-mortar space only being open for a short time, there are years鈥 worth of history behind its conception. Batts and Cockrel are childhood friends who met while studying at the Detroit-Windsor Dance Academy. The two eventually grew up to become successful in their chosen fields 鈥 Batts was previously an executive at Viacom, and Cockrel has been a publicist for over a decade in New York and Chicago. A few years ago, they reconnected while working together on attendance challenge campaigns through their respective jobs. When Batts, who at the time was living in New York, would fly into town for meetings, she was often confronted with the same issue: there was nowhere to get a blowout in Detroit.

鈥淚 had to tell her, 鈥榃e can鈥檛 just do that here. You have to call, you have to make an appointment, we鈥檝e got to drive to Royal Oak.鈥 It鈥檚 a whole process,鈥 Cockrel says. 鈥淲e had that conversation enough to realize there was opportunity to be had in creating the experience we were looking for.鈥

What followed was several years of researching the market, creating business plans 鈥 and running said plans by their moms 鈥 generating funding, and working on branding and build-out.

Standing shiny and new in downtown Detroit, guests can now utilize the salon鈥檚 menu of services, which includes non-toxic blowout options as well as waxing, nails, and makeup application. A number of items, including home and beauty goods from socially conscious brands, are also available for purchase.

Inspired by their own experience working on social impact projects and participating in local funding competitions (they were a Hatch Detroit finalist last year), Batts and Cockrel decided to launch a charitable component of Detroit Blows as well. Called Detroit Grows, the philanthropic arm receives $1 from every blowout, as well as a portion of profits from merchandise sold, to create microgrants. That money is then awarded to entrepreneurs, many of which may be women.

鈥淎s [women] moving through the world, especially in this building process, we鈥檙e lucky that we鈥檝e really had people who have been supportive from the outset,鈥 Cockrel says. 鈥淏ut there are a lot of female entrepreneurs who don鈥檛 necessarily have the access.鈥

With one month down, and many more to go, the two women are looking forward to eventual growth. But, for now, they鈥檙e taking it day by day, and relying on each other to get through both small stressors and larger challenges.

鈥淔ind a good partner that shares your vision,鈥 Batts says. 鈥淚 can鈥檛 imagine doing this without Katy. There鈥檚 going to be a lot of times where you want to quit, but don鈥檛.

鈥淭ake a shower, go to sleep, and try again. That鈥檚 just what we have to do over and over again.鈥


Taking a Leap

Twenty-seven-year-old Meagan Ward believes in female collaboration so much that last summer she opened a co-working space for women entrepreneurs called Femology near the Renaissance Center.

鈥淚 think entrepreneurship is so important, because you get to create your own lane,鈥 says Ward, who experienced this for the first time as a student at Western Michigan University when she taught herself coding and graphic design to earn extra income.

Following her graduation in 2013, she started working at a commercial real estate firm and discovered what she considered to be red flags in corporate America,听like how few women occupy executive roles.听When the company declined to give her a yearly raise, she was faced with a decision.

鈥淵ou can either have someone determine your worth, or you can decide your worth,鈥 says Ward, who quit the job two weeks later. 鈥淚t was like I was pushed into my purpose.鈥

In 2014, she launched Creatively Flawless, a company that specializes in branding for female entrepreneurs. After experiencing the benefits of collaborating with other women, she was then inspired to open Femology nearly three years later. She finds it rewarding to have created a place for Detroit women to grow their businesses, attend workshops pertinent to being female entrepreneurs, and discuss topics like wage disparity, health care, and funding.

鈥淭he past decades you haven鈥檛 seen women work together like they do now,鈥 Ward says. 鈥淲e want that to become common culture.鈥

By the end of 2017, Femology had 40 members, and this spring, the co-working concept will move to a new space downtown that will accommodate more than double that.

鈥淛ust from [opening Femology] it made a decision for a lot of other women who may be scared to do something out of the norm,鈥 Ward says. 鈥淲e have to take leaps.鈥


Believing in Your Vision

When Natasha Fernandez-Silber opens Bar Botanica 鈥攑ossibly this spring in Detroit鈥檚 Jefferson-Chalmers or Southwest neighborhood 鈥 the speakeasy will be a safe space for the LGBTQ community, serve plant-based cuisine and craft cocktails, and pay homage to her and her wife鈥檚 Puerto Rican heritage. Until then though, Fernandez-Silber is busy finding a location for the build-out of the space, and she鈥檚 facing her fair share of challenges.

In particular, she recalls a time last year when she was scoping out a potential location with a male architect friend and noticed that the contractors 鈥 most of whom are men 鈥 were interacting with her differently.

鈥淵ou can see this level of respect that any random man is given that women kind of have to fight for,鈥 Fernandez-Silber says. 鈥淭he construction workers at this early stage play such an important role, [and] they assume that you can鈥檛 possibly understand anything about screws or tools.鈥

Fernandez-Silber has found collaborating with the local entrepreneur community to be crucial. She has a network she often reaches out to for business advice and has entered Bar Botanica into several funding competitions.

鈥淵ou鈥檝e got to ask for help, and you鈥檝e got to ask for money,鈥 Fernandez-Silber says. 鈥淚 personally struggle with that, and I think maybe a lot of women do. I don鈥檛 want to generalize, but I think: 鈥業鈥檒l just put my head down and work very hard.鈥 But there comes a point where you need help.鈥

Cutting through the 鈥渂ullsh*t鈥 鈥 something Fernandez-Silber considers herself to be skillful at because of her background as a corporate lawyer 鈥 also helps.

鈥淵ou have to believe in your vision. If you want to do something creative and that鈥檚 your thing, that鈥檚 valuable,鈥 she says. 鈥淵ou have to hang onto that, because there鈥檚 no shortage of opinions to the contrary.鈥