Web Ad Specifications - �� Detroit ��

MATERIAL DEADLINE

*All creative is required to be delivered a minimum of three (3) business days prior to start date to ensure adequate time for testing, implementation, and corrections (if necessary).

WEB BANNER AD SPECIFICATIONS

ACCEPTABLE FORMATS: GIF (animated okay), JPG, PNG, gerneric HTML, HTML5, adtech, Atlas, Bluestreak, CPX, Doubleclick/DFP, Eyeblaster, Falk, Kontera, Mediaplex, Open Adstream and Tango Zebra. All colors saved in RGB with 72 dpi resolution.

TRACKING PIXELS: We can accept tracking pixels using the iframe format

RUN OF SITE

hourdetroit.com, ,

LEADERBOARD: 728 x 90 pixels, 45K max file size
LARGE ISLAND: 300 x 600 pixels, 45K max file size
ISLAND: 300 x 250 pixels, 35K max file size
BILLBOARD: 970 x 250 pixels, 45K max file size
MOBILE LEADERBOARD: 320 x 50 pixels, 30K max file size

LARGE ISLAND: 300 x 600 pixels, 45K max file size
ISLAND: 300 x 250 pixels, 35K max file size
BILLBOARD: 970 x 250 pixels, 45K max file size
MOBILE LEADERBOARD: 320 x 50 pixels, 30K max file size

SPONSORSHIPS – MAIN LANDING PAGES/SECTION SPONSORS

hourdetroit.com
Main Landing Page: (970×250)
BILLBOARD: 970 x 250 pixels, 45K max file size
LEADERBOARD: 728 x 90 pixels, 45K max file size
MOBILE LEADERBOARD: 320 x 50 pixels, 30K max file size

– OR –

Main Landing Page, and Section Sponsors (300×600)
LARGE ISLAND: 300 x 600 pixels, 45K max file size

,
LARGE ISLAND: 300 x 600 pixels, 45K max file size

ISLAND: 300 x 250 pixels, 35K max file size

NEWSLETTER BANNER AD SPECIFICATIONS

Acceptable formats: JPG, PNG
*NOTE: Please include click through URL

NEWSLETTERS

HOUR DETROIT DAILY NEWS
PRESENTING SPONSOR: 600 x 300 pixels, 45K max file size
ISLAND (TIERS 1, 2 & 3): 300 x 250 pixels, 35K max file size

DBUSINESS DAILY NEWS
PRESENTING SPONSOR: 600 x 300 pixels, 50K max file size
CEO, EXECUTIVE, ASSOCIATE: 300 x 250, 35K max file size
AROUND THE D SPONSOR: 600 x 150 pixels, 35K max file size

DBUSINESS TECH AND MOBILITY NEWS
PRESENTING SPONSOR: 600 x 300 pixels, 50K max file size
CEO, EXECUTIVE, ASSOCIATE: 300 x 250, 35K max file size

DEDICATED EBLASTS

*Dedicated eblasts should be either a single image or html formatted for display in email clients. All html must be submitted complete and ready for use; any changes must be completed by the submitting code author.

IMAGE: 600 x 600 pixels (minimum), may not exceed 600 x 1200 pixels.

*Images can only include one (1) link.

HTML: Should be tested, and reviewed for display in all major email clients by advertiser/agency prior to submitting.

DIGITAL EDITION SPONSORSHIP

Client will receive a spread right after the cover image. Specs should match those of the print publication they are sponsoring the digital version.

NOTE: Videos are optional. If client is including video, there should be a portion of the spread that includes an image with a play button overlay so viewers know to click in order to initiate video pop-out. Link to Youtube or Vimeo required.

PAGE: Must be designed based on the specifications of a print page. Contact your Advertising Coordinator for more information.
VIDEO CONTENT: Must be prepped and delivered in MP4 video format.
RECOMMENDED BITRATE: Between 300-700 kb/s
MAXIMUM FILE SIZE: 100MB
VIDEO DIMENSIONS: Variable, depending on original aspect ratio. MUST fit maximum file size limitation. 16:9 aspect ratio preferred, 720p usually provides satisfactory results.
EMBED LINKS: Links to video providers (YouTube, Vimeo) are okay provided EMBED is allowed in original settings.
RUN TIME: Must run for at least one second.

GREAT PLACES TO VISIT PROFILES

Great Places profiles include up to five (5) images with your listing. Images should be a minimum of 500 pixels in either direction.

DIRECTORY LISTINGS

hourdetroit.com,
Up to 3 images (500px width minimum)
Must be submitted at 72 dpi resolution in RGB
Acceptable file formats include .JPG or .PNG

Up to 300 words of copy
Must provide in a word document with everything written in complete sentences

Contact information
Company Name
Address (street, city, state and zip code)
Phone
Website

1 video (optional)
Must be embed link to YouTube or Vimeo

RESOURCE LISTINGS

,
Up to 5 images (500px width minimum)
Must be submitted at 72 dpi resolution in RGB
Acceptable file formats include .JPG or .PNG

Up to 600 words of copy
Must provide in a word document with everything written in complete sentences

Contact information
Company Name
Address (street, city, state and zip code)
Phone
Website

1 video (optional)
Must be embed link to YouTube or Vimeo

SPONSOR CONTENT

ALL SITES

MATERIALS NEEDED

600 word maximum article copy + Title
Up to 3 JPG images for the article
(750 x 750 pixels) submitted at 72 DPI in RBG color format
One optional video embed in YouTube or Vimeo
25 Word Teaser/Excerpt

MISCELLANEOUS INFORMATION

AUDIO EVENTS: Not available.
VIDEO CONTENT: Must be formatted in MP4, according to specifications.
COMPANION POSITIONING: Can be implemented.
EXPANDING/PANELS: Not available.
THIRD PARTY TRACKING: Please inform your Account Manager or Ad Coordinator if third party tracking is requested; each provider requires different parameters or server settings to enable accurate third party tracking.